Stratys Launch

Bionano was preparing to launch its most powerful optical genome mapping platform yet. A pivotal release, with contributions from every department, the platform needed a name and concept that captured its significance and customers' attention.


I surveyed the product team to better understand the platform, then facilitated a half-day naming sprint. Members from across departments explored themes, built on each other's ideas, and put names forward together.



We had a shortlist in hours, not weeks. Stratys went through vetting and became the name, inspiring a launch concept of empowerment and achievement. Though our process, we quickly delivered creative and gave Bionano ownership in the results.