Don

Russell

Strategist & Creative Director

Behind every innovation is a team that believes deeply in what they're building and why. I partner with them to build the story and strategy that help raise capital, build brands, and launch products, so together we can improve people's lives, especially those fighting disease.

ABOUT

Strategy & Creativity for Impact

EXPERTISE

Fundraising Narratives & Investor Presentations
Product Messaging & Naming
Brand Story & Identity
Launch Strategy
Campaigns & Creative Strategy
Workshop Facilitation
Lab Test Report Design

I believe in doing work that matters. That's why I partner with tech and life sciences companies to translate complex concepts so audiences just get it, putting new tools and technologies into the hands of people who need them most.

13+ Years Working Alongside Leadership Teams
Design Strategy MBA
Deep Creative Production Experience

LinkedIn

Resumé

Work

Collage showing Bionano Instagram posts, a branded van, and a man wearing a Move Forward Bionano shirt.
BIONANO REBRAND
Brochure showcasing the Stratsys system for OGM sample-to-report workflow and structural variant detection.
BIONANO STRATYS NAMING AND CAMPAIGN
Tablet screens show Kumquat Biosciences’ cancer treatment mission and dual therapy approach with patient photo.
KUMQUAT BIOSCIENCES WEBSITE
Website homepage showing a mother kissing her baby with sections on research, collaboration, and giving.
MOMI CORE AT UC SAN DIEGO BRAND IDENTITY
Medical tools on wall next to blurred woman with text about patient satisfaction and lab test results.
HEMOCUE WOMEN'S HEALTH CAMPAIGN
DiscernDx health platform showing a child on a tricycle with adults and a man using a phone on tablets.
ADDITIONAL WORK